By K Ashwin Mobile: 09920183006 Email:firstname.lastname@example.org
Baahubali, one of the iconic films that India has ever created, redefined our cinema-going experience with its special effects and majestic story telling. The legendary concept which gathered mass acclaim from world over is now all set for its television debut in the form of an animated series called, Baahubali: The Lost Legends. Starting 10th December, the series will air every Sunday at 11:30AM on India’s leading premium Hindi Entertainment channel, COLORS.
Produced by Arka Media Works and Graphic India, the series features all new original stories from acclaimed filmmaker S.S. Rajamouli. The story revolves around the young Princes, Amarendra Baahubali and Bhallaladeva in the Mahishmati kingdom. The series is set before the incidents happened in ‘Baahubali: The Beginning’ and ‘Baahubali 2: The Conclusion’.
Commenting on the premiere, Raj Nayak, COO – Viacom18 said, “The beauty of an animated storytelling is that it connects with all age groups. Baahubali: The Lost Legends is one of the few made-in-India series that matches its western contemporaries in terms of its narrative, quality of animation and background score. Keeping up with our promise of providing wholesome entertainment to the viewers, we are delighted to be bringing the folklores of Baahubali on TV and make their Sunday mornings even more entertaining.”
“S. S. Rajamouli’s groundbreaking films have captured the hearts of millions of people across the country and we are honored to work with Raj Nayak and COLORS to share these untold stories that shaped Baahubali from a young prince into a legendary hero,”added Sharad Devarajan – Co-Founder & CEO, Graphic India. “Action, adventure, intrigue, bravery, betrayal, war, and heroism is at the heart of this series, appealing to the same wide audience that experienced the films.”
Baahubali: The Lost Legends has been created by S.S. Rajamouli and Sharad Devarajan who are the producers, along with Shobu Yarlagadda and Prasad Devineni of Arka Mediaworks and Jeevan J. Kang, Graphic’s EVP Creative and series writer, Ashwin Pande.
While the channel will pump up promotions on the digital media and on-air, New Johnson’s Active Kids Shampoo has come onboard as the Presenting Sponsor for this offering.
Starting 10th December, tune into COLORS every Sunday at 11:30AM to catch the adventures of Bahhubali in ‘Baahubali: The Lost Legends’
‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS, launched on 21st July 2008, offers an entire spectrum of emotions to its viewers. From Fiction Shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jazbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Thapki…Pyaar Ki, Devanshi, Sasural Simar Ka, Shakti…Astitva Ke Ehsaas Kii, Udann, Karmphal Data SHANI, Ek Shringaar…Swabhimaan, Kasam…Tere Pyaar Ki, Dil Se Dil Tak, Bigg Boss, Naagin 2, Chhote Miyan, Chandrakanta and Rising Star amongst others.
About ‘VIACOM 18’:
Viacom 18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching people on air, online, on ground, in shop and through its cinema.
About Graphic India:
GRAPHIC INDIA is a character entertainment company focused on creating leading characters, comics and stories through mobile and digital platforms. Led by media entrepreneur Sharad Devarajan, Graphic India is owned by U.S. comic book Company, Liquid Comics, CA Media LP, the Asian investment arm of The Chernin Group, LLC (TCG) and Start Media LLC. The Company’s mission is to create enduring stories and heroes that foster the imaginations and fuel the inspirations of a new globalized generation of youth in both India and around the world. www.GraphicIndia.com