By K Ashwin Mobile:00919920183006

The stunning collection from Mehta and Sons by Narendra Mehta in association with IGI unveiled a superbly crafted jewellery line at India International Jewellery Week 2017 powered by GIA.

The Gem and Jewellery Export Promotion Council (GJEPC), apex body of the gems & jewellery sector, presented the 7th edition of the India International Jewellery Week (popularly known as IIJW) powered by GIA (Gemmological Institute of America); co-partnered by Forevermark and Platinum Guild International on 23rd and 24th September 2017 at St. Regis, Mumbai. IIJW 2017 is a BY INVITATION exclusive annual event to showcase or launch enticing jewellery collections. Bright Outdoor Advertising is the Outdoor Partner.

Ending the utterly glamorous show was famed artist and philanthropist Rouble Nagi, who glided down the ramp wearing a gorgeous diamond collar, lavish circular danglers, cuff and cocktail ring. Walking down the ramp after a truly breath taking show were Mr Narendra Mehta, Director, Mehta and Sons by Narendra Mehta and Mr Ramit Kapoor, General Manager, IGI India associates of the show.

Mehta and Sons has a 90-year legacy in the jewellery business and the company now headed by the very dynamic Narendra Mehta, showcased a stunning collection of bridal finery.

Sawantrajji H Mehta launched Mehta and Sons in 1925. His son Manoharrajji S Mehta took the business forward and now his son Narendra Mehta has taken the brand to great heights.

Because of the great expertise behind the Mehta and Sons brand the company is one of the few authorised Gioiellerias and trusted collaborators of Forever Mark by De Beers from India.

Patronised by royal families, Indian and International celebrities, the Mehta and Sons Company is coveted not only in India but across Europe, USA, Middle and Far East.

Narendra Mehta’s jewellery acumen has turned his creations into prized possessions. He introduced the peacock motif trend in diamonds and enamel for the Mor Pankhi collection.

Some of the masterpieces from Mehta and Sons in the past have been the ‘Solitaire Destinée’ a 3-tiered necklace of 133 grand solitaire diamonds. The first tier featured 44 pear shaped diamonds, the centre 45 round beauties and the top row 44 splendid emerald cut diamond solitaires. This was undoubtedly a piece that will make brides rush to own it.

‘The Lumiére’ was another outstanding bangle making it amazing wrist candy. Set in 18 karat white gold with nine 3 carat round diamonds alternating with nine 5 carat emerald cut, pear shaped marquise and empress diamonds, it was a piece that revealed extreme luxury.

‘The Solitaire Florets’ pair of earrings featured one earring with a 10 carat yellow centre surrounded by round and pear shaped diamonds. The second white oval centre solitaire encircled with a thin line of yellow diamonds was edged with round/pear shaped diamonds.

‘The Eternal Embrace’ was the jewellery version of the Gajra and has been a favourite Rajasthani ornament. The three bracelets with filigree had cut rubies, emeralds and white diamonds.

For the show Narendra Mehta unveiled a magnificent line of sets that had the most sensational chockers, pendants, danglers, shoulder dusters, vertical pronged bangles, kadas, rings and bracelets.

Especially eye-catching was the opening giant uncut diamond choker with long earrings, the square emerald and diamond neckpiece, the angular diamond/emerald necklace and cuff, while the ruby/gold/pearls diamonds neck ornaments was breath-taking. Another show stopper was the gold and diamond hollow lace neck ring that was an innovative offering. Jhumkhas with a dazzling neck collar, the double barrel diamond cuff, intricate encrusted set and final trellised neck treasure with a matching kada were ornaments that will create magic wherever they are seen. Giant South Sea pearls vied for attention with large rubies, emeralds and uncut diamonds as they were turned into unbelievable pieces of jewellery.

For the bride and her entourage, the Mehta and Sons collection created by Narendra Mehta who is a designer par excellence would be an heirloom that will be long cherished.

Mr. Praveenshankar Pandya, Chairman, GJEPC, said, “In sync with the Prime Minister’s vision of showcasing the best of Indian creativity and craftsmanship to global customers, IIJW is an initiative to showcase the finest in indigenous Make In India jewellery. Be it design or innovation, or top-of-the-line craftsmanship, technology and quality, Indian jewellers are comparable to the best in the world.

The most renowned of Indian jewellers will showcase their inspired and admired classic and contemporary jewellery collections to the crème-de-la-crème of Indian society comprising socialites, celebrities, aesthetes, policy makers, trade constituents and influentials amongst others. IIJW is an extravaganza, a celebration and a bonanza for jewellery lovers who can get a sneak preview of the most extraordinary, exquisite and extravagant collections for this festive season.”

The leading retail houses and top designers showcasing their collections at IIJW 2017 powered by GIA (include Nakshatra World, Caratlane, Azva, PC Jewellers on 23rd September; IIGJ Mumbai in association with Izaara by Waman Hari Pethe Jewellers; Surya Golds in association with Swarovski Gemstones; Pallavi Foley presented by; Mehta & Sons by Narendra Mehta in association with IGI; Laksh Pahuja presented by Gemma & HRD Antwerp, Anmol using Australian Diamonds; Reliance Jewels using Australian Diamonds; C. Krishnaih Chetty Group of Jewellers on 24th September 2017.

India International Jewellery Week (IIJW)

IIJW is an initiative to showcase India’s finest in jewellery, be it design or innovation, supported by top-of-the-line craftsmanship, technology and quality to the customers around the globe. India, with its ability to create most intrinsic and inspired jewellery, has made bold statements across the globe. Our designers have time and again made us proud by winning different international design contests of repute. IIJW is an attempt to provide an international platform to India’s budding and leading designers and also design houses to unveil their fascinating, classic and contemporary jewellery collections to the world jewellery market; thereby establishing India as the most sought after destination for quality jewellery.

About GJEPC: The Gem & Jewellery Export Promotion Council (GJEPC) was set up by the Ministry of Commerce and industry, Government of India (GoI) in 1966. It was one of several Export Promotion Councils (EPCs) launched by the Indian Government, to boost the country’s export thrust, when India’s post-Independence economy began making forays in the international markets.

Since 1998, the GJEPC has been granted autonomous status. The GJEPC is the apex body of the gems & jewellery industry and today it represents over 6,000 exporters in the sector. With headquarters in Mumbai, the GJEPC has Regional Offices in New Delhi, Kolkata, Chennai, Surat and Jaipur, all of which are major centres for the industry. It thus has a wide reach and is able to have a closer interaction with members to serve them in a direct and more meaningful manner. Over the past decades, the GJEPC has emerged as one of the most active EPCs, and has continuously strived to both expand its reach and depth in its promotional activities as well as widen and increase services to its members.

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