LAKSH PAHUJA PRESENTED BY GEMMA AND HRD ANTWERP DAZZLED THE AUDIENCE AT INDIA INTERNATIONAL JEWELLERY WEEK 2017 POWERED BY GIA WITH HIS INGENIOUS DESIGNS INSPIRED BY INDIAN ICONS

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By K Ashwin Mobile:00919920183006 Email:indianshowbusiness@gmail.com

When it’s a Laksh Pahuja jewellery show expect the unexpected. The designer’s creativity always pushes the envelope to the unlimited corners, so the Laksh Pahuja Show presented by Gemma and HRD Antwerp was a line of extreme designs at India International Jewellery Week 2017 powered by GIA.

The Gem and Jewellery Export Promotion Council (GJEPC), apex body of the gems & jewellery sector, presented the 7th edition of the India International Jewellery Week (popularly known as IIJW) powered by GIA (Gemmological Institute of America); co-partnered by Forevermark and Platinum Guild International on 23rd and 24th September 2017 at St. Regis, Mumbai. IIJW 2017 is a BY INVITATION exclusive annual event to showcase or launch enticing jewellery collections. Bright Outdoor Advertising is the Outdoor Partner.

HRD Antwerp’s name is well known in Europe as an authority in diamond grading, education and equipment. With 570 years of experience and labs in Antwerp, Mumbai and Istanbul, the company offers state of the art innovative solutions and in-house expertise with the hallmark of authentic European quality. Taking the final bow was a very thrilled Laksh Pahuja and Ravi Chhabria, MD, Antwerp India as the packed hall resounded with thunderous applause for a fantastic show.

The Laksh Pahuja presentation called “Patriotism, Peace and Passion”, showcased eleven specially created pieces that were unbelievable visions of beauty inspired by icons in India.

Mahatma Gandhi’s vision of The Swatch Bharat Slogan carried forward by our PM Narendra Modi was the inspiration for the medallion necklace.

Actor Sahil Salathia modelled The Bhagat Singh necklace called “Shaeed” which was a giant pendant designed like a flame with the hero’s head in the centre and ropes around the neck.

The Lata Mangeshkar neckpiece called the “Nightingale” was inspired by the award winning singer. It was a tri-colour necklace dedicated to the singer with Lata’s face on the imposing pendant.

Even chess Grand Master, Vishwanathan Anand was the inspiration for a metal helmet with enamel work, which had chess pieces, and the champion’s figurine in the centre called “Prime Czar”.

The great cartoonist late R K Laxman inspired the brooch called “Uncommon Jewel”, which brought the meaning of the artist’s vision to the ramp with an elephant and the common man’s face.

Mary Kom, India’s ace woman boxer inspired Laksh to create “The Unbreakable” brooch featuring boxing gloves, which was outstanding.

M F Hussain, the master artist gave creative ideas to Laksh for the “Barefoot Wonder” neckpiece that had the paint brushes and paint board along with the artist’s face.

J R D Tata, India’s best-known name connected with aviation inspired the “Fire Bird” piece – a brooch that featured the fire bird with a gold chain and gems.

But it was the Mother Teresa inspired necklace called “Wings of Charity”, which was a perfect tribute to the Nobel laureate. It was a unique necklace showing beautiful wings, which depicted an angel studded with white/blue Swarovski cubic zirconia that depicted the white cotton sari with blue border. The Rs 5 coin symbolised Mother Teresa’s work, which started with Rs 5. The Indian flag at the back showed she was a Bharat Ratna and on the reverse was her country’s Albanian flag. The centre of the necklace was a rosary, which was always part of Mother Teresa’s life.

Inspired by the Isha Foundation and Satguru’s project “Rally for Rivers” was a necklace that was draped around the neck with waves that shone with diamonds and gems. It was a jewel for a very worthy cause.

The final jewel called Jai Hind that stopped the show was the grand entry of an army of mini soldiers who represented Netaji Subhash Chandra Bose’s Azad Hind Fauj. It was a sensational draped shoulder ornament cum neckpiece with tiger and soldiers holding the Indian flag.

There are very few jewellery designers who can take the audience on a breath-taking, emotional journey with their jewellery, which carries a message and Laksh Pahuja has done it beautifully each time he has exhibited his collection.

Mr. Praveenshankar Pandya, Chairman, GJEPC, said, “In sync with the Prime Minister’s vision of showcasing the best of Indian creativity and craftsmanship to global customers, IIJW is an initiative to showcase the finest in indigenous Make In India jewellery. Be it design or innovation, or top-of-the-line craftsmanship, technology and quality, Indian jewellers are comparable to the best in the world.

The most renowned of Indian jewellers will showcase their inspired and admired classic and contemporary jewellery collections to the crème-de-la-crème of Indian society comprising socialites, celebrities, aesthetes, policy makers, trade constituents and influentials amongst others. IIJW is an extravaganza, a celebration and a bonanza for jewellery lovers who can get a sneak preview of the most extraordinary, exquisite and extravagant collections for this festive season.”

The leading retail houses and top designers showcasing their collections at IIJW 2017 powered by GIA (include Nakshatra World, Caratlane, Azva, PC Jewellers on 23rd September; IIGJ Mumbai in association with Izaara by Waman Hari Pethe Jewellers; Surya Golds in association with Swarovski Gemstones; Pallavi Foley presented by Bluestones.com; Mehta & Sons by Narendra Mehta in association with IGI; Laksh Pahuja presented by Gemma & HRD Antwerp, Anmol using Australian Diamonds; Reliance Jewels using Australian Diamonds; C. Krishnaih Chetty Group of Jewellers on 24th September 2017.

India International Jewellery Week (IIJW)

IIJW is an initiative to showcase India’s finest in jewellery, be it design or innovation, supported by top-of-the-line craftsmanship, technology and quality to the customers around the globe. India, with its ability to create most intrinsic and inspired jewellery, has made bold statements across the globe. Our designers have time and again made us proud by winning different international design contests of repute. IIJW is an attempt to provide an international platform to India’s budding and leading designers and also design houses to unveil their fascinating, classic and contemporary jewellery collections to the world jewellery market; thereby establishing India as the most sought after destination for quality jewellery.

About GJEPC: The Gem & Jewellery Export Promotion Council (GJEPC) was set up by the Ministry of Commerce and industry, Government of India (GoI) in 1966. It was one of several Export Promotion Councils (EPCs) launched by the Indian Government, to boost the country’s export thrust, when India’s post-Independence economy began making forays in the international markets. Since 1998, the GJEPC has been granted autonomous status.

The GJEPC is the apex body of the gems & jewellery industry and today it represents over 6,000 exporters in the sector. With headquarters in Mumbai, the GJEPC has Regional Offices in New Delhi, Kolkata, Chennai, Surat and Jaipur, all of which are major centres for the industry. It thus has a wide reach and is able to have a closer interaction with members to serve them in a direct and more meaningful manner. Over the past decades, the GJEPC has emerged as one of the most active EPCs, and has continuously strived to both expand its reach and depth in its promotional activities as well as widen and increase services to its members.

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