Anmol show using Australian Diamonds


By K Ashwin Mobile:00919920183006

The Anmol collection using Australian diamonds was a dazzling show at India International Jewellery Week 2017 powered by GIA.

The Anmol brand started by Ishu Datwani in 1986 is synonymous with glamour, style and design for jewellery. A multi award winning brand, Anmol has been the favourite of not only Bollywood stars and celebrities but also the fashion conscious women in India and around the world.

The Gem and Jewellery Export Promotion Council (GJEPC), apex body of the gems & jewellery sector, presented the 7th edition of the India International Jewellery Week (popularly known as IIJW) powered by GIA (Gemmological Institute of America); co-partnered by Forevermark and Platinum Guild International on 23rd and 24th September 2017 at St. Regis, Mumbai. IIJW 2017 is a BY INVITATION exclusive annual event to showcase or launch enticing jewellery collections. Bright Outdoor Advertising is the Outdoor Partner.

Always moving ahead in the design and creative realms, Anmol launched the ‘Era of Design Campaign’ in 2012. In 2014 it was the ‘Anmol Hug’ a unique loyalty programme that created a bond between Anmol’s loyal customers and the brand. In 2015 the ‘Real Women love Anmol Campaign’ was aimed at all women who were celebrities for Anmol. Ever advancing further in 2016, Anmol’s new corporate celebrity identity moved from Anmol Jewellers to ‘Anmol – Inherently Luxe’.

To the swinging finale music Ishu Datwani of Anmol, Vikram Merchant, Director, Rio Tinto Diamonds India, Monica and Karishma of Jade took their walk to thumping applause from the very appreciative audience.

When trendsetters want jewellery that is conversation stopping and splendid, the Anmol collection by Ishu Datwani is what they will want.

Keeping ahead of market trends, Anmol created a unique bridal collection on the ramp. It was a widely rocking show with glittering diamonds, rubies, emeralds and pearls coming together in perfect harmony for a grand show along with the dazzling precious metal. Chokers flowed into shimmering bibs, tasselled earrings were in pearls and emeralds, Maatha Paatis were impressive, while swinging chandeliers, sensational Chandbalis, fan shaped shoulder dusters and Jhumkhas were stunners on the ramp.

The magnificent Raani Haars teamed with gleaming chokers shimmered with all the precious stones in the universe. A diamond collar ended in rows of the glistening white beauties, which are a girl’s best friend. The designs were amazing as floral chandeliers sparkled on the catwalk, three rows of gems ended in an amazing fan shaped danglers; while long strands of uncut emeralds/diamonds for a necklace were priceless when teamed with a wide cuff. The curved yellow/white diamond necklace when worn with floral chandbalis was a breath taking offering for a bride. To match the sensational jewellery the fabulous bridal wear was by Monica and Karishma of Jade.

Mr. Praveenshankar Pandya, Chairman, GJEPC, said, “In sync with the Prime Minister’s vision of showcasing the best of Indian creativity and craftsmanship to global customers, IIJW is an initiative to showcase the finest in indigenous Make In India jewellery. Be it design or innovation, or top-of-the-line craftsmanship, technology and quality, Indian jewellers are comparable to the best in the world.

The most renowned of Indian jewellers will showcase their inspired and admired classic and contemporary jewellery collections to the crème-de-la-crème of Indian society comprising socialites, celebrities, aesthetes, policy makers, trade constituents and influentials amongst others. IIJW is an extravaganza, a celebration and a bonanza for jewellery lovers who can get a sneak preview of the most extraordinary, exquisite and extravagant collections for this festive season.”

The leading retail houses and top designers showcasing their collections at IIJW 2017 powered by GIA (include Nakshatra World, Caratlane, Azva, PC Jewellers on 23rd September; IIGJ Mumbai in association with Izaara by Waman Hari Pethe Jewellers; Surya Golds in association with Swarovski Gemstones; Pallavi Foley presented by; Mehta & Sons by Narendra Mehta in association with IGI; Laksh Pahuja presented by Gemma & HRD Antwerp, Anmol using Australian Diamonds; Reliance Jewels using Australian Diamonds; C. Krishnaih Chetty Group of Jewellers on 24th September 2017.

India International Jewellery Week (IIJW)

IIJW is an initiative to showcase India’s finest in jewellery, be it design or innovation, supported by top-of-the-line craftsmanship, technology and quality to the customers around the globe. India, with its ability to create most intrinsic and inspired jewellery, has made bold statements across the globe. Our designers have time and again made us proud by winning different international design contests of repute. IIJW is an attempt to provide an international platform to India’s budding and leading designers and also design houses to unveil their fascinating, classic and contemporary jewellery collections to the world jewellery market; thereby establishing India as the most sought after destination for quality jewellery.

About GJEPC: The Gem & Jewellery Export Promotion Council (GJEPC) was set up by the Ministry of Commerce and industry, Government of India (GoI) in 1966. It was one of several Export Promotion Councils (EPCs) launched by the Indian Government, to boost the country’s export thrust, when India’s post-Independence economy began making forays in the international markets. Since 1998, the GJEPC has been granted autonomous status.

The GJEPC is the apex body of the gems & jewellery industry and today it represents over 6,000 exporters in the sector. With headquarters in Mumbai, the GJEPC has Regional Offices in New Delhi, Kolkata, Chennai, Surat and Jaipur, all of which are major centres for the industry. It thus has a wide reach and is able to have a closer interaction with members to serve them in a direct and more meaningful manner. Over the past decades, the GJEPC has emerged as one of the most active EPCs, and has continuously strived to both expand its reach and depth in its promotional activities as well as widen and increase services to its members.

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