By Vivek K Mob: 9820310487 Email:

Rajendra Jain, Managing Director, Swarovski Gemstones India, Shamita Shetty and Ramesh Shoor, Director, Surya Golds at the Surya Golds show at IIJW 2017


When two great jewellery brands come together the result is a dynamic presentation of glittering ornaments. Surya Golds in association with Swarovski Gemstones showcased a grand line at the India International Jewellery Week 2017 powered by GIA. The Gem and Jewellery Export Promotion Council (GJEPC), apex body of the gems & jewellery sector, presented the 7th edition of the India International Jewellery Week (popularly known as IIJW) powered by GIA (Gemmological Institute of America); co-partnered by Forevermark and Platinum Guild International on 23rd and 24th September 2017 at St. Regis, Mumbai. IIJW 2017 is a BY INVITATION exclusive annual event to showcase or launch enticing jewellery collections. Bright Outdoor Advertising is the Outdoor Partner.

Shamita Shetty at Surya Golds show at IIJW 2017

Pretty and petit Shamita Shetty made a show stopping entry wearing a dazzling diamond and ruby encrusted necklace in a graduating ‘V’ shape with matching earrings. The gorgeous clothes for the show were created by top designer Manali Jagtap Shoor. Taking a bow at the end of the show were Ramesh Shoor, Director, Surya Golds and Rajendra Jain, Managing Director, Swarovski Gemstones India.Mr. Praveenshankar Pandya, Chairman, GJEPC, inaugurated IIJW 2017 in the presence of Mrs. Amruta Fadnavis, wife of Hon. Maharashtra Chief Minister Mr. Devendra Fadnavis; Ms. Nirupa Bhatt (Managing Director – GIA in India & Middle East) and Shailesh Sangani (Convener, Promotions, Marketing & Business Development – PMBD, GJEPC).

Manali Jagtap and Shamita Shetty at the Surya Golds show at IIJW 2017

The 120-year-old Swarovski name is world-renowned and has created fabulous Swarovski Gemstones for well-known brands. A certified member of the Responsible Jewellery Council, Swarovski Gemstones Business has a great collection.

From Dubai to the USA and UK, the Surya Golds brand launched two decades ago by the Shoor Family, has a large operation comprising in-house production unit manufacturing. The ISO-9001-2008 TUV certified company is the exclusive branding partner of Swarovski Gemstones. The jewellery in gold is exclusively set with Swarovski Zirconia.

Madhu Sneha at Surya Golds show at IIJW 2017

Clumps of leafy bushes dotted the ramp while strands of blossoms from the ceiling turned the venue into a dream like garden.

The collection on the ramp was a mélange of jewellery inspired by South Indian designs and modern fashion jewellery. Nature played an important part as peacock and lotus motifs decorated the ornate pieces. Gorgeous eye-catching earrings, chokers, necklaces, chunky bracelets, bangles and striking cocktail rings looked amazing on the catwalk. Highlighting the glittering gold were white, coloured Swarovski Gemstones and pearls. The delicate machine jaalis designs were particularly intricate.

It was a feast for the eyes as the colourful jewellery moved down the ramp on the graceful models. Catching the eye was the butterfly diamond and ruby set, gold cuffs, the encrusted petal diamond necklace with pearl droplets and the looped pearl chains that were the centre of the diamond necklace with matching earrings.

A giant peacock pendant was the centre of attraction of a grand neckpiece, while the elephant kada with enamel work brought in tradition at its best. The delicately designed lacy diamond neckpiece with shimmering prongs was a vision of beauty.

When it comes to a blend of the traditional and contemporary, then the Surya Golds collection in association with Swarovski Gemstones is the perfect fashion offering for trendsetters.

Mr. Praveenshankar Pandya, Chairman, GJEPC, said, “In sync with the Prime Minister’s vision of showcasing the best of Indian creativity and craftsmanship to global customers, IIJW is an initiative to showcase the finest in indigenous Make In India jewellery. Be it design or innovation, or top-of-the-line craftsmanship, technology and quality, Indian jewellers are comparable to the best in the world. The most renowned of Indian jewellers will showcase their inspired and admired classic and contemporary jewellery collections to the crème-de-la-crème of Indian society comprising socialites, celebrities, aesthetes, policy makers, trade constituents and influentials amongst others. IIJW is an extravaganza, a celebration and a bonanza for jewellery lovers who can get a sneak preview of the most extraordinary, exquisite and extravagant collections for this festive season.”

The leading retail houses and top designers showcasing their collections at IIJW 2017 powered by GIA (include Nakshatra World, Caratlane, Azva, PC Jewellers on 23rd September; IIGJ Mumbai in association with Izaara by Waman Hari Pethe Jewellers; Surya Golds in association with Swarovski Gemstones; Pallavi Foley presented by; Mehta & Sons by Narendra Mehta in association with IGI; Laksh Pahuja presented by Gemma & HRD Antwerp, Anmol using Australian Diamonds; Reliance Jewels using Australian Diamonds; C. Krishnaih Chetty Group of Jewellers on 24th September 2017.

India International Jewellery Week (IIJW)

IIJW is an initiative to showcase India’s finest in jewellery, be it design or innovation, supported by top-of-the-line craftsmanship, technology and quality to the customers around the globe. India, with its ability to create most intrinsic and inspired jewellery, has made bold statements across the globe. Our designers have time and again made us proud by winning different international design contests of repute. IIJW is an attempt to provide an international platform to India’s budding and leading designers and also design houses to unveil their fascinating, classic and contemporary jewellery collections to the world jewellery market; thereby establishing India as the most sought after destination for quality jewellery.

About GJEPC: The Gem & Jewellery Export Promotion Council (GJEPC) was set up by the Ministry of Commerce and industry, Government of India (GoI) in 1966. It was one of several Export Promotion Councils (EPCs) launched by the Indian Government, to boost the country’s export thrust, when India’s post-Independence economy began making forays in the international markets. Since 1998, the GJEPC has been granted autonomous status. The GJEPC is the apex body of the gems & jewellery industry and today it represents over 6,000 exporters in the sector. With headquarters in Mumbai, the GJEPC has Regional Offices in New Delhi, Kolkata, Chennai, Surat and Jaipur, all of which are major centres for the industry. It thus has a wide reach and is able to have a closer interaction with members to serve them in a direct and more meaningful manner. Over the past decades, the GJEPC has emerged as one of the most active EPCs, and has continuously strived to both expand its reach and depth in its promotional activities as well as widen and increase services to its members.


Leave a Reply

Your email address will not be published. Required fields are marked *