By Vivek K Mob: 9820310487 Email: indianshowbusiness@gmail.com

Dia Mirza at PCJ show at IIJW 2017

PC Jeweller Ltd. closed Day One at India International Jewellery Week 2017 powered by GIA with a spectacular show that left the audience breathless with wonder. The Gem and Jewellery Export Promotion Council (GJEPC), apex body of the gems & jewellery sector, presented the 7th edition of the India International Jewellery Week (popularly known as IIJW) powered by GIA (Gemmological Institute of America); co-partnered by Forevermark and Platinum Guild International on 23rd and 24th September 2017 at St. Regis, Mumbai. IIJW 2017 is a BY INVITATION exclusive annual event to showcase or launch enticing jewellery collections. Bright Outdoor Advertising is the Outdoor Partner.

Dia Mirza with Nupur Vasdev and models at the PC Jeweller show @IIJW2017 pc

Bringing the show to a crescendo was the very beautiful Dia Mirza who looked every inch a glorious bride with a shoulder-to-shoulder scalloped necklace, cocktail ring, long danglers and an elaborate ornate Maatha Patti.

Taking a bow at the end of the show was the very dynamic designer of the collection Nupur Vasdev.

Dia Mirza with Nupur Vasdev at the PC Jeweller show @IIJW2017 pc

The glittering “Swarn Dharohar” collection by P C Jeweller Ltd was a perfect end to Day One at India International Jewellery Week 2017 powered by GIA.

Model Madhu Sneha at PCJ show at IIJW 2017

The story of PC Jeweller Ltd is as glamorous as the collections from the company. From a single store in Karol Bagh, New Delhi in 2005 the company now has 84 stores in 19 states and a turnover of US $ 1 billion. In its seventh year, P C Jeweller went public and is one of the few listed jewellery companies in the country. The brand manufactures, retails and exports jewellery with 100 per cent hallmark gold jewellery, certified diamonds and silver items.

PC Jeweller’s ‘Flexia’ brand is the unique detachable jewellery for the youthful trendsetters, while ‘Azva’ is for the wedding wear segment. 60 expert designers have created the fabulous designs for the Indian and foreign markets.

To the strains of live vocal and instrumental Rajasthani folk music P C Jeweller proudly presented the magnificent “Swarn Dharohar” collection inspired by the mosaic of royal Rajasthan. Divided into three distinct segments – Gotta Patti, Blue Pottery and Pichwai


Here was a true bridal line, which was inspired by Jodha Bai and the regal Princess Diya Kumar. This is an interesting appliqué technique where the gotta is a strip of gold cloth in varying lengths which is woven on red or magenta pink. Great Raani Haars appeared with pearls and emeralds with gorgeous centre pieces, while gold, pearls, emeralds and precious stones were part of the ornate collection.


This section paid homage to the free spirited and modern life of the Banjara tribe of the state. Here it was the blue that was the centre of attraction for the cocktail rings and grand chokers. Enamel work was in the forefront for the multi-pronged bangles, pearl Raani Haar with enamelled centre, cute handbags, clutches and gold buttons and brooches for the men.


This was the Seva theme based on different seasons and paintings to depict the moods of the season. Raani Haars and chokers, danglers and bangles along with large wide diamond necklaces with centre plaques, vied for attention on the ramp. Maatha Pattis made an appearance along with grand nose and septum rings with chains. Turban pins, gold buttons and lapel pins with chains were the perfect ornaments for men.

With retail outlets aimed at all segments of the buyers, the Lounge at select stores is one of the stylish additions. The online site of PC Jeweller caters to the new customer segment that moves from the super-rich to the middle and lower classes.

Mr. Praveenshankar Pandya, Chairman, GJEPC, inaugurated IIJW 2017 in the presence of Mrs. Amruta Fadnavis, wife of Hon. Maharashtra Chief Minister Mr. Devendra Fadnavis; Ms. Nirupa Bhatt (Managing Director – GIA in India & Middle East) and Shailesh Sangani (Convener, Promotions, Marketing & Business Development – PMBD, GJEPC).

Mr. Praveenshankar Pandya, Chairman, GJEPC, said, “In sync with the Prime Minister’s vision of showcasing the best of Indian creativity and craftsmanship to global customers, IIJW is an initiative to showcase the finest in indigenous Make In India jewellery. Be it design or innovation, or top-of-the-line craftsmanship, technology and quality, Indian jewellers are comparable to the best in the world. The most renowned of Indian jewellers will showcase their inspired and admired classic and contemporary jewellery collections to the crème-de-la-crème of Indian society comprising socialites, celebrities, aesthetes, policy makers, trade constituents and influentials amongst others. IIJW is an extravaganza, a celebration and a bonanza for jewellery lovers who can get a sneak preview of the most extraordinary, exquisite and extravagant collections for this festive season.”

The leading retail houses and top designers showcasing their collections at IIJW 2017 powered by GIA (include Nakshatra World, Caratlane, Azva, PC Jewellers on 23rd September; IIGJ Mumbai in association with Izaara by Waman Hari Pethe Jewellers; Surya Golds in association with Swarovski Gemstones; Pallavi Foley presented by Bluestones.com; Mehta & Sons by Narendra Mehta in association with IGI; Laksh Pahuja presented by Gemma & HRD Antwerp, Anmol using Australian Diamonds; Reliance Jewels using Australian Diamonds; C. Krishnaih Chetty Group of Jewellers on 24th September 2017.

India International Jewellery Week (IIJW)

IIJW is an initiative to showcase India’s finest in jewellery, be it design or innovation, supported by top-of-the-line craftsmanship, technology and quality to the customers around the globe. India, with its ability to create most intrinsic and inspired jewellery, has made bold statements across the globe. Our designers have time and again made us proud by winning different international design contests of repute. IIJW is an attempt to provide an international platform to India’s budding and leading designers and also design houses to unveil their fascinating, classic and contemporary jewellery collections to the world jewellery market; thereby establishing India as the most sought after destination for quality jewellery.

About GJEPC: The Gem & Jewellery Export Promotion Council (GJEPC) was set up by the Ministry of Commerce and industry, Government of India (GoI) in 1966. It was one of several Export Promotion Councils (EPCs) launched by the Indian Government, to boost the country’s export thrust, when India’s post-Independence economy began making forays in the international markets. Since 1998, the GJEPC has been granted autonomous status. The GJEPC is the apex body of the gems & jewellery industry and today it represents over 6,000 exporters in the sector. With headquarters in Mumbai, the GJEPC has Regional Offices in New Delhi, Kolkata, Chennai, Surat and Jaipur, all of which are major centres for the industry. It thus has a wide reach and is able to have a closer interaction with members to serve them in a direct and more meaningful manner. Over the past decades, the GJEPC has emerged as one of the most active EPCs, and has continuously strived to both expand its reach and depth in its promotional activities as well as widen and increase services to its members.


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