By K. Ashwin Mob: 09920183006 Email: Indianshowbusiness@gmail.com
Rado, the Swiss watch brand known for its innovative use of design and materials, unveiled the Rado Sports collection with global brand ambassador Hrithik Roshan at a sporty event in Mumbai today. The event also marked the official launch of brand’s new address in the city – Rado boutique at Palladium mall. Situated in a prominent location at city’s most premium mall, the boutique offers an attractive selection of Rado’s latest collections.
Dressed in a sporty avatar, brand ambassador Hrithik Roshan stated, ‘Being a sports aficionado and a watch lover myself, I am thrilled to launch the sports collection by Rado at its newly opened boutique at Palladium mall here in Mumbai. I congratulate Rado and wish the brand good luck on this new endeavour. It is exciting to see how the brand continues to grow and expand across the Indian market with timepieces designed to appeal to the young and stylish Indians.’
Rado CEO Matthias Breschan expressed his delight with the launch and said, ‘With these tennis-inspired timepieces that we have launched today, Rado shows its ultimate dedication to sports. Globally we are the timekeepers of many international tennis tournaments and with the launch of this collection in India, this association is further strengthened. Rado’s link to the world of tennis was originally inspired by the spirit of challenge and determination. Just as players push themselves to achieve victory on court, Rado pushes itself to challenge the boundaries of traditional watchmaking, successfully mastering innovative materials and achieving what many once believed was impossible. We are hopeful that with the support of our new partners at Palladium, this collection will win the hearts of many.’
He continues, ‘The launch of Rado boutique here is a big and important step for the expansion of our brand. With this new address in the city, watch lovers can choose from the wide and exquisite range of timepieces that the brand has to offer.”
The luxurious ambience of the new boutique reflects Rado’s avant-garde spirit and provides an inviting atmosphere for visitors to discover exclusive Rado collections. The sports collection includes the tennis inspired Rado HyperChrome Automatic Match Point Limited Edition and the sporty Rado HyperChrome Chronograph Quartz collection which for the first time has been launched in varied colors including cool grey, British blue and racing green.
The new Rado boutique in Mumbai is located at 462, Palladium Mall, Mumbai. It is open 7 days a week from 10:00 a.m. to 9:00 p.m.
Rado is a globally recognised brand, famous for innovative design and its use of revolutionary materials to create some of the world’s most durable watches. Ever since its beginnings in Lengnau, Switzerland, Rado has been a pioneer, with the brand philosophy “if we can imagine it, we can make it” still holding true today.