By K Ashwin Mobile:00919920183006 Email:email@example.com
The biggest EDM festival in the world which features artist rosters brimming with top tier talent, cutting-edge stage production and world-class visuals, lighting, cryogenic and pyrotechnics will be making its much awaited foray into the Indian sub-continent.
As the popular festival which has been successfully able to make the fans jump, scream, shout and rave worldwide prepares for India domination, we laid our hands on the souvenir that has been specially designed by 4 time national winner Neeta Lulla for the Grammy Award winning producers , The Chainsmokers who will headline the debut edition of Road To Ultra in India by Percept.
The most sought-after electronic-pop duos in the world, The Chainsmokers who are known for their multiple chart-topping hits including Closer, Don’t Let Me Down, Paris, Roses, All We Know, Selfie are also known for their love for fashion
Neeta Lulla states, “It’s always important that a global artist takes back home a memory and a message from India that somewhere highlights our tradition and hence I have fused traditional prints and modern cuts for the souvenir. The design is very fresh and modern but it also has an Indian touch to it with the warli art which is earthy and tribal. Lord Ganesha is a symbol of prosperity and success and is more like a goodwill gesture. The holographic background gives a very psychedelic vibe that resonates with dance music. A lot of electro pop colors have been used since The Chainsmokers are performers and play for arena shows and color is always required to stand out.”
This will not be the first time Neeta will be associating with a global artist. In the past she has designed for Steven Seagal and Tyra Banks apart from designing for Bollywood stalwarts like Kangana Ranaut, Aishwarya Rai Bacchan, Priyanka Chopra Rajnikanth, Aamir Khan, Shahrukh Khan and the likes.
Road To ULTRA India will now be premiering the globally celebrated brand in India on 7th of September 2017 at Mahalaxmi Race Course, Mumbai followed by 8th of September 2017 at the India Exposition Mart, Greater Noida for the very first time. India’s leading live event management brand, Percept Live will be partnering with the globally celebrated brand Road to ULTRA for the domestic debut.