ITC Foods set to spice up your palate with Sunfeast YiPPee! Mood Masala

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By K Ashwin Mobile:00919920183006 Email:indianshowbusiness@gmail.com

Taking the personalisation aspect a notch higher, ITC Foods today, announced the launch of YiPPee! Mood Masala.

This latest offering from YiPPee! will have 2 sachets of masala, one will be the main masala mix while the mood mix is an additional garnish which will enable a consumer to customise the product as per their mood and taste preferences. YiPPee! Mood Masala is targeted to appeal to the millennial who love to spice up their noodles just right to enjoy it at any time of the day.

With this one of a kind innovative twist, Sunfeast YiPPee!, one of the most popular instant noodle brand in the country is all set to tantalize the taste buds of all instant noodle lovers. The product will be available at modern and general trade outlets across India, in convenient pack size of 70 grams priced at Rs. 15 and family pack size of 280 grams priced at Rs. 55.

Speaking on the occasion, Mr. Hemant Malik, Divisional Chief Executive of ITC’s Foods Division said, “At ITC Foods, we endeavour to present innovative and differentiated food experiences to our consumers. With the launch of YiPPee! Mood Masala we aspire to share a redefined and a delightful approach towards the instant noodles category which has hitherto remained constant in its offering since its inception. We are extremely positive about the product which has been crafted with a lot of passion backed by years of extensive research and development coupled with insights and a strong understanding of the changing consumer tastes and preferences”

All YiPPee! noodles are tested at ITC’s state of the art NABL-certified Life Sciences and Technology Centre (LSTC) and at Food Safety and Standards Authority of India (FSSAI) -approved NABL-accredited external laboratories.

About ITC Foods:

ITC’s branded packaged foods business is one of the fastest growing foods businesses in India, driven by the market standing and consumer franchise of its popular brands – Aashirvaad, Sunfeast, Bingo!, Yippee!, Kitchens of India, B Natural, Mint-o, Candyman and GumOn. The Foods business is today represented in multiple categories in the market – Staples, Spices, Ready-to-Eat, Snack Foods, Bakery & Confectionery and the newly introduced Juices & Beverages.

ITC’s Foods brands delight millions of households with a wide range of differentiated, value-added products developed by leveraging ITC’s in-house R&D capabilities, deep consumer understanding, knowledge of preferred Indian tastes, agri-sourcing & packaging strengths, and a robust distribution network.

ITC’s uncompromising commitment to its consumers ensures adherence to high levels of quality, safety and hygiene standards in manufacturing processes and in the supply chain. All ITC-owned manufacturing units are Hazard Analysis and Critical Control Point (HACCP) certified. The quality performance of all manufacturing units is monitored continuously online. Going beyond process control, ITC ensures that quality standards are scrupulously adhered to while choosing ingredients that go into the preparation of its food products.

The business continues to invest in every aspect of manufacturing, distribution and marketing to ensure that it can leverage emerging opportunities and fulfill its aspiration of being the most trusted provider of branded packaged foods in the country. ITC’s Foods business also exports its products to the key geographies of North America, Africa, Middle East and Australia.

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