Airtel Digital TV and Dominiche launch world’s first 24×7 subscription based Astrology Video On Demand Service


By K Ashwin Mobile:00919920183006

Airtel Digital TV, the DTH arm of India’s largest telecommunications provider, and Dominiche, India’s first MCN catering to the DTH & OTT ecosystem, today announced the launch of Astrovaani, a 24X7 ad-free, subscription-based video on demand (SVOD) astrology channel. This is the first time that Indian viewers will have access to on-demand, round the clock, cable content focused on astrology. The service is available to Airtel DTH users at an introductory price of Rs. 1 for first 15 days. After which subscribers can access the channel for a nominal Rs. 39/ month. To activate the service, Airtel DTH subscribers can give a missed call to 9109121114.

Astrovaani will showcase a variety of astrology techniques and practices including Tarot, Vastu, Feng Shui, Palmistry, Numerology, Healing, Face reading, Aura reading as well as Runes.

Also, the programming will cover astrological accessories such as gems & precious stones, rudraksh, yantra, and lal kitaab, among other things. Predictions on Astrovaani will be made by prominent names in the field of astrology including the likes of Munisha Khatwani, Bejan Daruwala, Roop Lakhani, Neel Choksi, Swami Jaganath, Eeishaa Nisha, Ssanket Jayant Popat, Bhavesh Dave, Payal Agarwal, Pooja Shirasi, Amit Lamba, Shiv Prakash, Sharmila Mohanan, Smita Mehta, Hittesh Morjaria, Kashmira Elavia, Kirti Seth, Rasesh Shah, Smriti Panchal, Tamana C Bhatia, Biindu Khuraana, Dimple Luniya, Dr. Jyoti Jhangiani, Sarmistha, Neeta Singhal, Naqqiya Jarwalla, Dr. Prem Gupta, Sangeeta Jhangiani, Jyotsna Kapoor & many more.

Commenting on the launch, Sriram Sundresan, Chief Marketing Officer, Airtel Digital TV, said, “We are pleased to announce the launch of Astrovaani. Indians have shown an appetite for content related to astrology and this service will offer them easy access to the latest related in the genre and will go a long way in answering their questions on the subject.

Utpal Vaishnav, Managing Director Dominiche said, “As part of our endeavor to constantly make unique and compelling content available to the DTH ecosystem, we have curated and produced the Astrovaani channel. The genre has the capability to drive a lot of viewership in India. The Astro genre also fills a significant void. Astrovaani features the best Indian astro experts, DOMNICHE has covered this genre most comprehensively by exclusively signing up over 350 top experts and creating over 500 hours of program content.”

About Airtel digital TV

Airtel digital TV is a leading national DTH service provider offering MPEG4 & DVBS2 – currently the most advanced digital broadcasting technologies available in the world. The company offers both standard and high definition (HD) digital TV services with 3D capabilities and Dolby surround sound and is backed by a 24X7 customer care.

With 588 channels & services including 65 HD channels & services, 6 international channels and 5 interactive services, Airtel digital TV has introduced many firsts to the segment including universal remote, several unique interactive applications, multi lingual EPG, and integrated anytime, anywhere recording through mobile and web. Airtel Digital TV had over 12.5 million customers as on December 2016. To know more please visit,

About Dominiche

Dominiche is India’s first Multi-Channel Network providing content for the DTH & OTT ecosystem in a variety of niche genres. The Astrovaani service has been conceived & produced by DOMINICHE


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