By K Ashwin Mobile:00919920183006 Email:email@example.com
By 2018, India is set to witness 500 million internet users whereas 280 million smart-phone users could be the key drivers for e-commerce portals. New users are fueling the growth statistics on a daily basis leading to a 26-31 per cent increase in apparel and lifestyle products. Capitalising on the growing market a leading entity in the Indian ecommerce market – Trend Arrest is a Gurgaon based company started by tech enthusiast, Nitin Bhatia, Founder and CEO.Targeting a consumer strata of 16-30 years the company launches a new collection every 2 months. Catering to an ever-changing niche market that extends to tier 2 and tier 3 cities, Nitin attributes the growth in online sales to ease of access and introduction of digital money, throwing light on the same, Nitin says, “E-comm is placed really nicely right now with Banks doing the job of introducing digital money to more consumers, mobile device companies making smarter and affordable phones, internet companies & mobile service providers bringing more consumers online and Logistics companies adding more cities to their delivery networks”,
Also, the shift of power from companies to customer has pushed businesses to redefine their marketing and branding strategies. The company takes a multi-channel approach towards social media and digital marketing.
“The comparative advantages of using the Internet appear compelling in providing cost, time, reach and interactivity benefits to consumers as well as for business. While convenience may be one of the reasons for women in Tier II and Tier III cities, availability of sheer variety of products, desire to have something unique and discounts are other reasons of shopping online.
We process more than 10,000 orders per month on an average now as compared to 1000-1500 a year back and this can only be attributed to our product quality, keen focus on international fashion trends and our digital marketing activities” Says Nitin.
Trend Arrest has partnered with all major e-commerce players of the country, namely, Myntra, Jabong, Flipkart, Amazon, Voonik, Snapdeal, Limeroad etc. Hence we can successfully say that Trend Arrest today is one of the fastest growing indigenous labels of India.
You can visit the website at – http://trendarrest.com/