Country’s 1st ever Multimedia Art Exhibition at Select CITYWALK


By K Ashwin Mobile:00919920183006

Step into the world of the most popular painters of 19th and 20th Century with the Drifting Canvas, a multimedia art exposition that is coming to India for the first time.

The exhibit showcases the iconic works with a swirl of digital art, colours and music on larger than life high definition walls and interactive 3 D screens. The visitors can engage with creations of Vincent Van Gogh, Claude Monet, Edgar Degas, Kazimir Malevich, Wassily Kandinsky, Paul Gauguin, Henri Rousseau, Gustav Klimt, Paul Signac, Amedeo Modigliant and Henri de Toulouse – Lautrec.

A 14,000 sq. ft. hangar is being created in the plaza area at Select CITYWALK, a three step experience that can be viewed from April 19 – June 15.

The exposition will begin with the anteroom where 12 walls offer a glimpse into the life and history of the artists and the changes that art underwent over 100 years (1860-1960) in different genres. The audience can see paintings transitioned to the period of abstract art and undertake the visual journey through the canvasses of Avant-Garde artists as they moved from copying the world around them to creating their own worlds.

The next stop is the multimedia hall, where over 1000 animated artworks projected on large video walls come to life one by one, moving to the music as though in a whirlpool of colour and sound. It is here that the artists and their impressions of the world are truly revealed. The intricacies of a particular artist’s work are also magnified on screen. Each screen reflects unrepeated content, keeping eyes and emotions engaged.

Followed by this is the interactive zone where 3D walls allow visitors to literally “enter a painting” and take pictures of themselves inside it.

There will also be eight original art exhibitions that feature some established and a few upcoming artists from India. Further up will be trick art walls and a books and souvenir shop.

“The Drifting Canvas will change how you have seen or experienced art till now. This is simplifying art which will bring masses closer to art which eventually help the art and artists. We intend to make such experiences with Indian art and artists very soon.” Says, N Manikantan, CEO of Esperienza Exhibitions, that has brought the exhibition to India.

Russia based ArtPlay, which has built this content, has until now organized this exposition in 12 countries, including China, Singapore, Brazil and Poland.

“With a promise to deliver outstanding entertainment capsules to our shoppers, we bring Drifting Canvas, an exclusively curated exposition on multimedia art. The aim is to bring art and technology together for an unforgettable experience.” Says, Arjun Sharma, Director, Select CITYWALK.

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