Carl’s Jr. introduces Jr. Combos – Big bites at junior price

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By K Ashwin Mobile:00919920183006 Email:indianshowbusiness@gmail.com

After winning hearts of thousands of burger lovers ever since its inception in India in August 2015, Carl’s Jr., the Californian based premium burger chain has now introduced the all new Jr. Combos for its patrons. Available in vegetarian and non-vegetarian variants, the Jr. Combos comprises of a burger, fries and drink starting at a tempting price of INR 179 only.With the launch of the Jr. Combo, Carl’s Jr. reiterates that it is a premium QSR chain that always focuses on offering a multitude of options to its customers. Known for offering a wide selection of favorites including Hand-Scooped milkshakes, unique sides like wasabi fries; Carl’s Jr. is aspired to offer a myriad of flavours at an affordable price to its patrons. The ready availability of these offers at Carl’s Jr. India further enables the customers to experience the flavours and offers which are offered globally.

Talking about the new launch, Ms. Sana Chopra, Executive Director, Cybiz BrightStar Restaurants Pvt. Ltd. (Carl’s Jr. India) said, “Carl’s Jr. has continuously tried to maintain its promise of providing premium quality products at a value for money price to its guests. The newly introduced ‘Jr. Combos’ are an attempt to continue on the same lines to provide a unique offering to our guests”

India has undergone a huge transformation in terms of food habits and culture. With more inclination of the youth towards the western culture, fast food items like burgers and fries have made their place among the Indian youth diner.

“Attributing to India’s economic policies, globalization and a large millennial population, we believe the Indian market offers a lucrative opportunity for growth. With the launch of the new Jr. range, we hope to strengthen our positioning in the country, but also hope to excite a larger range of the millennial population to try some of our products at a competitive price.

The launch of this range will also help us to establish a distinctive positioning in the QSR plus space with our feet also dipping in the economical sphere” added Ms. Sana Chopra.

Over the last 7 decades, Carl’s Jr. has pioneered its tradition of serving premium and juice burger options to its patrons worldwide.

The brand has more than 3700 restaurants worldwide, and in India its outlets are in Saket, Pacific Mall in Tagore Garden and DLF Mall of India, Noida, along with a restaurant launching soon in Gurgaon. Moving forward, the group is also mulling to open to another 100 restaurants in India in the near future.

Carl’s Jr. India:

Carl’s Jr. has been a pioneer in the quick service restaurants (QSR) industry for over 75 years. The burger chain originated out of a humble hot-dog cart in 1941 but now has, together with its sister brand Hardee’s (also a global QSR burger chain), over 3660 licensed and company owned restaurants across 37 countries.

The Carl’s Jr./Hardee’s system is owned and licensed by CKE Restaurants Holdings, Inc – (“CKE”) which is a privately held company headquartered in Carpinteria, California. As fully owned subsidiaries of CKE, they collectively rank among the top 4 QSR companies in the world and are industry leaders in terms of sales realizations per outlet.

Carl’s Jr. has been brought to India by Cybiz BrightStar Restaurants Pvt. Ltd, owned by Gurgaon based CybizCorp, through a master franchise agreement with CKE. Carl’s Jr. has introduced a specially designed menu dedicated to the Indian palate along with unique offerings such as beer on tap and an all-you-can-drink soft beverages bar. Carl’s Jr.’s mix of casual dining ambience, gourmet food quality and QSR speed of service eliminate the consumer’s conundrum of choosing between QSR speed and casual dining quality.

Carl’s Jr. launched it’s first restaurant in India on 8th August 2015 in Saket, New Delhi. BrightStar has opened 2 more company owned outlets in Delhi/NCR region since the brand launch. Carl’s Jr.’s expansion plans include opening a minimum of 100 restaurants in India over the next 10 years of operation, through company-owned and franchised restaurants.

Globally, Carl’s Jr. is renowned for its menu innovation and premium high quality of offerings, which include Chargrilled Burgers, Hand-Breaded Chicken and Hand-Scooped Real Ice-Cream Milkshakes. Additionally, in India, Carl’s Jr. is the first QSR to serve Beer or have an all-you-can-drink beverage bar, first QSR to serve lettuce-wrapped Low-Carb burgers and globally, the first QSR to serve Chargrilled Paneer Burgers.

Carl’s Jr. has been endorsed by renowned international celebrities like Kim Kardashian, Padma Lakshmi and Paris Hilton in the US and Yuvraj Singh in India. It’s innovative marketing strategies allows Carl’s Jr. to connect with an aspirational target demographic of young and hungry guys and girls between the ages of 18 to 40, but the products appeal to the burger lover in everyone no matter what one’s age.

For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com orwww.hardees.com

Profile – Cybiz Corp

CybizCorp specializes in Consulting, Incubation, Franchising, Licensing and Channel Distribution in various verticals including Real Estate and Food & Beverage. CybizCorp aims to develop and match opportunities of brand expansion with entrepreneurs by striving to be a leading group of strategists and consultants in India.

Mr. Sam Chopra is the Founder and Chairman of CybizCorp Group, established in 1996. The trajectory for CybizCorp was laid out more than 50 years ago in 1963, when Sam’s father, Mr. P.K.Chopra, established P.K.Chopra & Co. Its founders have represented Horwath, a leading global hospitality consulting practice, in India & Nepal in the past and trace their lineage to famous Indian restaurant cum ice-cream brands like The Embassy and the Kwality’s and have owned multiple Coffee Day Xpress kiosks in the past.

After almost a decade of successful diversification, CybizCorp entered the Real Estate and Franchising verticals in 2009 with the globally renowned RE/MAX by acquiring their Master Franchise rights for pan-India. RE/MAX is the world’s largest real estate brokerage and franchising company with presence in 98+ countries with 7000+ Offices and 100,000+ Agents. Despite launching in India amidst recession, RE/MAX has already set up 100+ Offices across 35+ cities in India.

In 2013, CybizCorp added Business Services and Food & Beverage (F&B) to its Franchise consulting division through the Cybiz SuperBrands vertical. It further strengthened its position in the F&B sector in 2014 by taking the Master Franchisee of the Lazeez Affaire Group (LAG) for brands like BoomBox Cafe, Cafe Out of the Box etc. In addition to its partnership with LAG, Cybiz SuperBrands has the Master Franchising rights of various brands like The Embassy Restaurant, Faarsi, The StartUp Cafe & The Chatter Hub.

In August 2014, Carl’s Jr., the Californian burger chain, was brought to India by Cybiz BrightStar Restaurants Pvt. Ltd, owned by CybizCorp, through a master franchise agreement with CKE Restaurants Holdings, Inc., (CKE), parent company of Carl’s Jr. Carl’s Jr. is a premium QSR and together with its sister brand Hardee’s, there are over 3660 licensed and company owned restaurants across 37 countries outside of the US.

This first Carl’s Jr. in India opened in August 2015 in Saket, New Delhi and BrightStar plans to open a minimum of 100 restaurants in the first 10 years. Carl’s Jr. is renowned for its menu innovation and premium high quality of offerings, which include Chargrilled burgers, Hand-Breaded chicken and Hand-Scooped real ice-cream milkshakes.

For more information, go to www.carlsjr.in; Carl’s Jr. India social media sites include -https://www.facebook.com/CarlsJrIndia and https://twitter.com/carlsjrindia

Address

South Delhi: Behind Select CITYWALK Mall, Southern Park, Saket, New Delhi 110017

Contact No: 011- 41090300

Time: 11.00 am – 1.00 am

West Delhi: Pacific Mall, Tagore Garden, New Delhi 110018

Contact No: 011- 33105346

Time: 11.00 am – 11.00 pm

Noida: DLF Mall of India, Sector 18, Noida 201301

Contact No: 011- 0120 2446262

Time: 11.00 am – 11.00 pm

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