By K Ashwin Mobile:00919920183006 Email:email@example.com
International Advertising Association (IAA) recently hosted the IAA Cricket League 2016, one of the most successful and largest cricketing events that brought the M&E and advertising fraternity together.Cricket being one of the most popular sports in the country and among corporate circles alike, the IAA Cricket League was a huge success with 24 teams from leading advertising and Media and Entertainment entities battling it out against each other to win the champion’s trophy. Presented by Sony Max, the two day event was held on November 5 & 12 at The Islam and Wilson Gymkhana at Marine Lines.
With many intense rounds of games and a nail-biting finish, the Mid Day team was adjudged the winner, while The Social Street bagged the runners up title. Mr. Neeraj Roy, President, IAA and Ms. Monica Tata, Vice President, IAA presented the winner’s trophy to the victorious eleven from the Mid-Day team.
Speaking about the event, Neeraj Roy, President IAA and Managing Director and CEO, Hungama Digital Media said, “Sincere thanks to Sony Max for supporting this event and also to all the 24 companies who participated with all the zest. The game has truly been a winner and my best wishes to Mid-Day – who played exceptionally. A very special thanks to my colleague Atit Mehta for putting this event and also Sports 360 as well.”
The International Advertising Association is the world’s only globally-focused integrated advertising trade association with membership representing Advertising agencies and the Media. The IAA comprises Corporate Members, Organizational Members, Educational Affiliates, as well as 56 Chapters with individual members and young professionals from 76 countries including the top 10 economies in the world. lAA is over 75 years’ old and is Headquartered in New York.
Membership to the Indian Chapter of IAA is by invitation only and IAA has very senior marketing, advertising and media professionals as it members. IAA in India is seen as the most active chapter by IAA Global. India was the recipient of the Best Chapter Award the last two occasions this was given out, in 2010 and 2014.
IAA India is well recognized for some of its marque events like the IAA Olive Crown Awards, IAA Leadership Awards, IAA Debates, IAA Conversations, IAA Young Turks Forum and an array of IAA Knowledge Seminars, Webinars, Workshops, Conclaves etc. IAA India was privileged to host Mr Narendra Modi at IAA Platinum Jubilee Global Marketing Summit as the Chief Guest when he was the Prime Ministerial Candidate in September 2013 when he unveiled his vision of Brand India.