Malabar Gold & Diamonds – announcing Suriya as brand ambassador


By Vivek Kotian Mob: 00919820310487 E-mail:

Malabar Gold & Diamonds one amongst the world’s top jewellery retailers, announced that it has signed renowned South Indian actor ‘Suriya’ as its brand ambassador. In the presence of Malabar Gold & Diamonds’ Chairman M. P. Ahammed, Suriya also launched its latest CSR initiative of providing educational scholarship to girl students in Tamil Nadu.

Mr. M. P. Ahammed, Chairman, Malabar Gold & Diamonds, said, “We are proud and privileged to join hands with the sensation of today, ‘Suriya’. He is very grounded, accessible, celebrated, prestigious and a forward thinker which are the very values with which Malabar Gold and Diamonds is also surging forward”. He also added that the aura of commitment, moral and high family values surrounding this strong personality made the brand to decide that he is the unanimous choice to represent them”.

Mr. Suriya and Mr. Ahammed also unveiled the latest CSR initiative of the brand, a commitment of educational scholarship under its ‘Empowering education, Empowering womanhood’ initiative in Chennai today during the course of the brand ambassador announcement. This initiative will provide Rs. 2 cr. as educational scholarship for 10, 000 higher secondary girl students in government schools across Tamilnadu for a year. The initiative is aimed to create awareness towards the education of women which is very vital in the betterment of every family.

At present, Malabar Gold & Diamonds has 4 showrooms in Tamil Nadu in the cities of Chennai, Coimbatore, Erode and Salem. The showroom at Vishal–De-Mal, Madurai, will be inaugurated on September 9 taking the count to 5. The Group plans to branch out its network in Thanjavur, Dharmapuri, Hosur, Ramanathapuram and also add two showrooms in Chennai at Velacheri and Vadapalani in the year 2012. It also plans to have showrooms in Vellore, Kumbakonam, Tirunelveli, Nagercoil, Trichy, Tuticorin, Tiruvannamalai and Pondicherry in 2013. Malabar Gold & Diamonds aims to set up 35 showrooms across Tamil Nadu by 2015 with supply chain centers at Chennai, Coimbatore, Madurai and Trichy.

Malabar Gold & Diamonds has announced a four-year expansion plan to raise its retail network to 220 outlets from 70 with an investment of Rs.5000 cr. The programme is expected to create 15,000 jobs and triple the company’s annual turnover to Rs. 30,000 cr. (about $6 billion) to make it the world’s leading jewellery brand. As part of the plan, the company is investing about $100 million (over Rs. 500 cr.) to roll out more than 20 retail outlets this year. The Group is expanding across India & GCC and its expansion plan also goes to the Far East countries like Indonesia, Malaysia, Thailand, Singapore, China, and Ceylon and also to US and UK. By 2013, the Group plans to launch 22 showrooms in GCC in addition to the existing 25 showrooms and the domestic expansion plan targets to branch out the network in Delhi, Mumbai, Ahmedabad, Punjab and Haryana.


About Malabar Gold and Diamonds:

Malabar Gold and Diamonds is the flagship division of Malabar Group of Companies, one of the fastest growing business conglomerates. It is among the most trusted jewellery brand name in India & GCC with over 70 retail outlets spread across in Kerala, Tamil Nadu, Karnataka, Andhra Pradesh, Delhi and GCC with 10 supply chain centres. Malabar Gold and Diamonds sells only 100% BIS Hallmarked Gold, International Gemological Institute (IGI) certified Diamond ornaments, Platinum certified by Platinum Guild International (PGI) etc. They also sell hallmarked silver jewellery and premium branded international watches.

Every piece of jewellery comes with a detailed price tag, buy back guarantee and life long free maintenance ensuring a life long commitment to its customers.

They have introduced the excellent Indian craftsmanship to the world through their exclusive brands; Divine- Indian heritage jewellery; Ethnix-Handcrafted designer Jewellery; Era -Uncut Diamond Jewellery; Mine- Diamonds unlimited; Starlet – kids jewellery; Precia- Precious Gem Jewellery.

As a part of its Corporate Social Responsibility initiatives, Malabar Gold & Diamonds as earmarked a portion of its annual turnover for medical and housing charity under the aegis of Malabar Charitable trust. More than 285000 patients have been given free life saving drugs and more than 5700 homeless have benefited from the housing trust till date. For moulding quality citizens for the country they have turned their concentration also towards promoting education and career oriented programmes and scholarship. As part of this they sponsored 200 scholarships and 4 gold medals for school teachers and institutional leaders for the promotion of excellence in school education in India, joining hands with ‘ leading schools’ project of IIM Kozhikode. The endeavor announced today is an extension of its ‘Empowering Education, Empowering Woman’ initiative for the state of Tamilnadu. As a part of its green India initiative, the group conducts litter free campaigns and projects for social well being.



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