The battle for Original content hots up!


By K Ashwin Mobile:00919920183006

Besides streaming content from parent company, Digital Entertainment Platforms realize that it is Original Content which is the key differentiator and helps them up the game in this dynamic space. Therefore they are making huge strides into the Original and Exclusive Content Space through various initiatives like- strategic collaborations with Production studios, film schools, independent artists, content creators and other talent houses.

For OTT platforms the formula to success is shifting radically. Catering to the Consumers’ constantly evolving palette where they have far more content to choose from, available to them at any time, in any mix, through many more delivery options and devices is the key now. In every corner of OTT, empowered users are gravitating to brands, experiences, and platforms that are differentiated as much by the quality of their curation, customization, and convenience as by the quality of their content.

Addressing the requirements, SonyLIV recently tied up with Subhash Ghai’s Whistling Woods International to showcase the short films created by the students on its platform, thereby giving these youngsters the opportunity to reach out to an audience, pan-India.

Netflix is teaming with Phantom Films, to adapt Indian author Vikram Chandra’s national best-selling novel “Sacred Games’ and Hotstar collaborated with AIB to start One tip One Hand and Juicy Half Volley among a few. The battle for the original content is hot right now as that’s the factor driving the growth in the category!

Wish to know if a story on this Battle of Original Content between the OTT players would be of interest to you. We can connect you to Mr. Uday Sodhi, EVP and Head – Digital Business, SonyLIV for their vision for SonyLIV as the leading original content creators in the category!

About SonyLIV

SonyLIV is the first premium Video on demand (VOD) service by Sony Pictures Networks’ (SPN) providing multi-screen engagement to users on all devices. Launched in January 2013, it enables users to discover 20 years of rich content from the network channels of Sony Pictures Networks’ India Pvt. Ltd. It also provides a rich array of movies, strong line-up of events across all sports, shows, music, product reviews.

With 22 million app downloads so far, LIV is the first amongst its competition to provide original exclusive premium content.

As a true pioneer in its space, SonyLIV launched India’s first-ever original show exclusively for the online platform earlier this year. With #LoveBytes, it became the country’s first digital video-on-demand (VOD) platform to introduce an innovation of this nature. SonyLIV also rolled out a digital film entitled “Chhoti Khushi” to support a social media campaign, “#LIVThisDiwali”, SonyLIV has undertaken many pioneering initiatives in the digital space.

About Sony Pictures Networks India (SPN):

Sony Pictures Networks India (SPN), (formerly Multi Screen Media Private Ltd.), is a subsidiary of Sony Corporation which owns and operates theSony Entertainment network of television channels.

As a leading television network in India, SPN comprises of Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; MAX 2, a second Hindi movie channel showcasing great Indian Cinema; SAB, a family comedy entertainment channel.

PIX, the English movie channel; AXN, the leader amongst English Entertainment Channels; AATH, the Bangla movie channel, MIX a refreshing Hindi music channel; SIX and SONY ESPN – the cluster of sports entertainment channels and LIV – the Digital Entertainment Channel, and, SPN’s Motion Pictures division, formerly MSM Motion Pictures.

Sony Pictures Networks India is in its 21st year in India.

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